SEO (Search Engine Optimization), or natural referencing, is what determines the positioning of your website and each of its pages in the organic results of search engines. A website that is well optimized for search results will appear at the top of the results and get more traffic than sites below.

Google Ads are another option for getting your site to the top of search results without going through normal SEO rules. A marketing strategy that combines Google Ads and natural SEO will give you a head start on the competition.

Choosing a keyword that is suitable and relevant to your page is crucial. Your page keyword is what determines in part whether the page on your site is suitable for the user's search, based on their own keywords used in the search bar. The content of your page should be directed to this keyword, in order to present a uniform page, optimized and entirely dedicated to a single intention: sell a product, highlight your mission or your values, etc.

An important factor that improves your page's positioning in organic results is the readability of your page's content. A page that is easy to read and easy to navigate is a well-structured page with appropriate content. The page load time is also an important factor that is taken into account in the positioning of your page.

More and more users are browsing from their mobile device. Sites that are optimized for mobile or tablet attract more traffic and make reading and browsing easier and more accessible. It is important to optimize your site and your mobile pages in order to improve your positioning in organic searches.

The presence of internal (to other pages of your site) or external (to other sites) links in your pages is an important factor for your SEO. Being able to advertise your site to another merchant gives authority to your company and offers users some guarantee, allowing you to appear higher in search results.

We do a detailed analysis of your website to identify all the elements relevant to the SEO of your pages. We then advise you on the changes necessary to make to improve your positioning in the organic results of search engines. Whether you are looking to increase your sales or increase your brand awareness, we optimize your SEO strategy for this purpose.

If you wish, we take care of writing the content of your pages as well as the choice of relevant keywords to improve your SEO. We keep in mind the intention of each of your pages as well as your marketing objectives to meet your needs. Visit our website creation page if you are looking to build your site from scratch, taking advantage of our expertise.